Why ZoneCasting is important for Capital Expansion…
IMPORTANT for STATIONS: ZoneCasting is a ground breaking revenue model for stations to sell more commercials without added commercial breaks.
IMPORTANT for geographically targeted local ADVERTISERS: ZoneCasting is groundbreaking technology providing a radio advertising solution where the advertisers ONLY pay to reach their most effective target audiences.
IMPORTANT for LISTENERS: Listeners hear local content that makes the station more useful, relevant and entertaining.
IMPORTANT for SUSTAINABILITY: As engineering engages in strategic planning for the cluster or radio station, ZoneCasting introduces new technology that maximizes the ROI on equipment investment and sustains the business into the future.
IMPORTANT for REVENUE growth: DO THE MATH: a typical station has about 500 current customers but there are typically some 2,100 unique advertisers in a typical top metro. This geo-targeting opens up the market for radio stations to work with local advertisers increasing their customer base by many, potentially hundreds, of new customers. What would an increase of your customer base of 20% do for your bottom line?
The ZoneCasting system allows local advertisers to choose what geographic “Zone” they need, allowing for optimal efficiency in radio advertising. Smaller advertisers may select fewer zones; larger advertisers may double up, providing specific local content in selected zones while still purchasing full market coverage in commercial brand enhancement packages.
ZoneCasting will attract new advertisers who have been priced out of the medium by providing the opportunity to buy lower priced localized commercials that reach their specific target market.