Where
ZoneCasting is a revenue generating option for many stations… will it work for you?
A typical station has about 500 current customers, with a current potential market of perhaps 2,100 unique advertisers in a typical top metro. Geo-targeting introduces the successful business that thrives in their part of the broadcast area, but has no need to reach the entire city. Those potential advertisers don’t buy radio because they don’t want to pay for reach they don’t need. With more affordable advertising targeted directly at their service area, these businesses become your new customers. What would a 20% increase in customer base do for your bottom line?
Using ZoneCasting, radio stations would build a new rate card for multiple ZONEs reaching different metro areas
Local advertisers can buy their ZONE at the ZONED rate rather than buying the ad that runs in the entire metro
ZoneCasting means more local revenue for stations where ZONING makes sense…
- Ad campaigns are targeted and more affordable for hyperlocal advertisers
- ZoneCasting is a valuable tool for radio stations to serve local advertisers
- ZoneCasting “zone selling” is a new radio station revenue activated by local sellers where the local seller can explain and engage local advertisers in a common sense discussion leading to long term profitable contracts
- ZoneCasting selling can be activated by local sellers using email, on-line and on-air marketing where the sales process and closing cycle is virtual and efficient
- ZoneCasting is very exciting for specialized programming like sports and highly attractive, highly rated programming, maximizing the revenue per spot set
- ZoneCasting is a NEW and logical revenue line to add to the profitability of a radio for the station.
ZoneCasting stations invite new and returning local advertisers back to radio
- Automobile Dealers
- Accounting & Law Firms
- Apparel Retailers
- Baby & Children’s Stores
- Bicycle Stores
- Bookstores & Multimedia Retailers
- Bridal & Wedding Stores
- Computer & Software Stores
- Consumer Electronics Sales
- Couponing
- Discount Department Stores
- Discount Membership Clubs
- Florists
- Food & Beverage Retailers
- Game Stores
- Hair Products/Salons
- Home Centers & Hardware Stores
- Jewelry/Watches Sales & Repair
- Liquor & Wine Stores
- Miscellaneous Retail
- Outdoor Marketplace
- Party Supplies
- Pawnbrokers
- Pets, Pet Supplies & Medical
- Restaurants and Bars
- Shopping/Entertainment Complex
- Specialty & Gift Shops
- Sporting Goods Stores
- Toy Stores
- Wireless Retail Stores
