A typical station has about 500 current customers, with a current potential market of perhaps 2,100 unique advertisers in a typical top metro. Geo-targeting introduces the successful business that thrives in their part of the broadcast area, but has no need to reach the entire city. Those potential advertisers don’t buy radio because they don’t want to pay for reach they don’t need. With more affordable advertising targeted directly at their service area, these businesses become your new customers. What would a 20% increase in customer base do for your bottom line?
Using ZoneCasting, radio stations would build a new rate card for multiple ZONEs reaching different metro areas
Local advertisers can buy their ZONE at the ZONED rate rather than buying the ad that runs in the entire metro