Expanding FM coverage and audience reach. Turn weak signals into new ratings and revenue. 13 million incremental listeners already added nationwide.
What MaxxCasting Delivers
A patented way to reach more listeners with crystal-clear FM.
MaxxCasting™ is a signal extension system that uses a synchronized single-frequency network (SFN) of transmitters to expand and strengthen a station’s coverage. By filling in weak spots and reducing interference, it ensures smooth listening as audiences move across your service area. Built with advanced tools and precision data, MaxxCasting™ helps broadcasters deliver reliable coverage to more of their audience.
Why Broadcasters Need It
Driving Audience Growth and Revenue
MaxxCasting™ is more than a technical solution, it’s a growth strategy.
As much as 80% of FM stations don’t provide full signal coverage across their licensed service areas. These gaps cost broadcasters revenue: weak signals lower ratings because meters (PPMs) can’t decode them, while direct advertisers may never hear the station clearly enough to buy ads. Rising FM interference makes the problem even worse.
MaxxCasting™ fixes this by boosting clarity and coverage, helping stations reach up to 30% more addressable audience without new spectrum. With 15+ successful deployments and 13 million incremental listeners added nationwide, MaxxCasting™ has proven it can lift ratings, build advertiser confidence, and expand sellable inventory.
How MaxxCasting Works
Stronger Signals, Smarter Broadcasting
MaxxCasting™ applies cellular-style network design to FM broadcasting. It uses:
Synchronized transmitters that seamlessly reinforce the main signal.
High-resolution terrain and building data to model real-world coverage.
On-the-ground field measurements for precision tuning.
Traffic and demographic analysis to align signal strength with listener demand.
The result: a more powerful FM signal that not only improves listener experience but also unlocks geo-targeted advertising and messaging, helping broadcasters serve both their audiences and their advertisers better than ever.
Interested in learning more about how it works?
“Much of downtown Little Rock has been receiving a marginal signal from KWLR. The MaxxCasting HD deployment will significantly help us reach the densest part of the market, expand our audience, and improve the listener experience[.] We have been very pleased overall with the successful performance and audience increase in several of our markets where we’ve deployed MaxxCasting and anticipate the same in Little Rock.”
Ready to Expand Your Coverage?
MaxxCasting™ helps broadcasters turn weak signals into stronger business.
Whether you’re aiming to fill in coverage gaps, expand ratings potential, or open the door to geo-targeted revenue opportunities, MaxxCasting™ gives you the tools to compete and grow.