GBS’ ZoneCasting™ Receives Unanimous FCC Final Approval,

Allowing a New Era for FM Radio Broadcasting

In a landmark decision, the Federal Communications Commission unanimously approved rules allowing FM radio stations to customize content for different areas within their broadcast range. The revolutionary technology, developed by GeoBroadcast Solutions as ZoneCasting™, empowers radio stations to deliver more relevant, localized content to their listeners while maintaining their primary broadcast signal.

FCC leaders praised ZoneCasting for its potential to customize content by broadcast stations nationwide. Commissioner Geoffrey Starks called it "the dawn of a new possibility for radio," while Chairwoman Jessica Rosenworcel noted it enables stations to deliver hyper-local content through boosters, potentially diversifying programming and growing audiences amid increasing competition.

What This Means for Broadcasters

The new rules permit FM stations to originate unique programming through their booster stations for up to three minutes per hour, creating opportunities for:

• Hyper-local news delivery

• Targeted weather reports

• Specialized emergency information

• Locally-focused advertising opportunities for small businesses

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OUR MISSION

GeoBroadcast Solutions' charter is to innovate and bring to market technologies that help radio broadcasters maximize their signal and grow revenues. MaxxCasting™️ expands the coverage area of a FM signal and allows geographic targeting and fencing of text advertising and messaging. ZoneCasting™️, in the FCC approval process, allows the additional Geo-Targeting and Geo-Fencing of audio and graphical advertisements. These emerging technologies give radio broadcasters the tools that are vital in order to compete in the face of innovations from online and other forms of message distribution. 

Radio remains dynamic and relevant media consumed by over 93% of the country's population on a weekly basis, greater then watch television, or use smartphones, tablets or computers. Given the abundance of new media choices, radio's total population penetration is extraordinary. Yet while the core of the radio business remains stable, the historical revenue growth patterns have been disrupted and continue to be challenged, especially in large and major markets. Our patented breakthrough technology will play an integral role in helping radio to regain its revenue vitality and its rightful place among advertisers. This is going to help millions of local advertisers reach their customers while helping broadcasters serve their markets with increased service and profitability. It's exciting, and we're excited to share our tools!