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FCC Commissioner Geoffrey Starks Visits Two Las Vegas Stations To Witness Firsthand the Cutting-Edge Implementation of MaxxCasting™ Technology and Transformative Potential for ZoneCasting™

In his remarks to the station staff, Commissioner Starks commended KADD and KXLI for its leadership in embracing innovative technologies. He emphasized the significance of these technologies in promoting community-specific content, particularly for minority communities, and expressed his pride in the FCC’s role in making this technology available.

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OUR MISSION

GeoBroadcast Solutions' charter is to innovate and bring to market technologies that help radio broadcasters maximize their signal and grow revenues. MaxxCasting™️ expands the coverage area of a FM signal and allows geographic targeting and fencing of text advertising and messaging. ZoneCasting™️, in the FCC approval process, allows the additional Geo-Targeting and Geo-Fencing of audio and graphical advertisements. These emerging technologies give radio broadcasters the tools that are vital in order to compete in the face of innovations from online and other forms of message distribution. 

Radio remains dynamic and relevant media consumed by over 93% of the country's population on a weekly basis, greater then watch television, or use smartphones, tablets or computers. Given the abundance of new media choices, radio's total population penetration is extraordinary. Yet while the core of the radio business remains stable, the historical revenue growth patterns have been disrupted and continue to be challenged, especially in large and major markets. Our patented breakthrough technology will play an integral role in helping radio to regain its revenue vitality and its rightful place among advertisers. This is going to help millions of local advertisers reach their customers while helping broadcasters serve their markets with increased service and profitability. It's exciting, and we're excited to share our tools!

 
 

Over-the-Air broadcast improvement to places where radio is listened, how it is listened to, and how it is measured.

GeoBroadcast Solutions designs and develops technologies that enhance FM broadcast radio coverage using Single Frequency Networks (SFN), cellular and broadcast topologies, and Geo-Targeting of audio and data. 

 
 
 
Source: Nielsen US Music 360 Report (2017)

Source: Nielsen US Music 360 Report (2017)

 
 
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