As much as 80% of radio broadcast stations do not provide adequate signal in the service area of their main broadcast transmitter.

An inadequate signal can lead to far lower revenue generation. For advertising agency generated business, it lowers the opportunity to get ratings because the signal is not decodable by ratings meters (PPMs).  For direct clients, the quality may be so low that the signal is not listened to in the potential advertiser’s business at all. In either case, this situation is getting worse due to increasing interference in the FM band.

MaxxCasting™ expands the coverage area of an FM signal and allows for potential geographic targeting and fencing of text advertising and messaging. It is a system of FM single-frequency networks (SFN) with transmitters fully synchronized to boost the signal from the main transmitter with seamless transitions from the main to and between the booster nodes. MaxxCasting uses modern cellular network design, broadcast, and SFN software tools utilizing high resolution terrain data including building heights, propagation tuning based upon real-time field measurements, as well as analysis of vehicular traffic, and demographics.

The patented design of the system is such that the radio signal coverage and quality is greatly improved, resulting in higher listening, vastly improved Nielsen PPM decoding, higher ratings and revenue.