MaxxCasting™ Deployments at Bonneville’s San Francisco Stations Using Burk Technology’s Arcadia24 for Monitoring
Featured Exhibit at NAB Show – Booth W2753
Elgin, IL – March 23, 2023 – GeoBroadcast Solutions has successfully integrated Burk Technology’s Arcadia24 monitoring into its recent MaxxCasting™ installation at three Bonneville stations in San Francisco. The Arcadia24’s secure web-based remote control accessibility allows the station engineers, managers, and the GeoBroadcast team to remotely monitor and be alerted to any engineering issues from virtually anywhere via mobile, desktop, and tablet devices. The technology will be featured as a live demonstration during the NAB Show, April 16-19 in Las Vegas, Booth W2753.
FM stations KOIT, KMVQ, KBLX upgraded and modernized its signals last year with MaxxCasting using a five-node Single Frequency Network and HD Radio. Burk’s cloud-based platform, hosted on AWS servers, provides reliability and access 24/7. Additionally, web links from mobile devices to the Arcadia24 server are locked down and encrypted using the latest generation of Transport Layer Security (TLS), ensuring that only authorized users can access and control each remote facility. Encrypted VPN tunnels and firewall protection also guard communications between Arcadia24 and each remote site.
For security, Arcadia permissions are assigned based on the responsibilities of each user.
“The scalability for such a large project with multiple sites and transmitters demonstrates the versatility of Arcadia24 and the benefits it will continue to provide as MaxxCasting builds out into the Bay market and other metropolitan areas across the country,” said Chuck Alexander, executive vice president at Burk.
Mid-way into the Bonneville installation the GBS team contacted Burk to see if they offered a monitoring solution for multiple sites. Once the discussion began it became clear that they had a solution.
“When we approached Burk on this project, they immediately recognized the opportunity to implement Arcadia24 as it was conceived and designed,” said Paul Littleton, chief technology officer at GeoBroadcast Solutions. “It has since provided a lot of peace of mind for our client to have a unified site view across all of the new equipment through a smartphone app or while sitting at my computer,” said Paul Littleton, chief technology officer at GeoBroadcast Solutions. “We see it as a game-changer for large-scale implementation like this.”
MaxxCasting combines radio and cellular technology with patented designs that enable FM Broadcasters to enhance their signals with the deployment of a strategically located cluster of low to the ground, highly directionalized synchronized booster sites. MaxxCasting allows broadcasters to deliver robust, easy to receive signals that reach a broader portion of their service area and supports the accurate decoding of Nielsen PPM watermark to aid in accurate audience measurement.
Visit Burk Technology at NAB booth W2753 for a live demonstration of the GeoBroadcast Solutions Arcadia24 system.
About GeoBroadcast Solutions LLC
GeoBroadcast Solutions was formed in 2011 to develop the ZoneCasting™ Geo-Targeting platform. This platform has been successfully tested under special FCC authorization. Geo-Targeted separation of the main channel audio of an FM radio station to its listeners allows the ability to split an FM signal into local “zones.” Out of this development effort came MaxxCasting™, which increases signal quality, PPM watermark decoding, and allows geographic targeting and fencing of radio screen advertising. It is successfully deployed and operational in many markets and growing rapidly. Additional information is available at geobroadcastsolutions.com.