Activo Broadcasting LLC Partners with GeoBroadcast Solutions

to Power Innovation in Las Vegas Radio

MaxxCasting™ Deployment at KADD and KXLI Enhances Signal Coverage,

Broadcast Reach, and Connects Communities

March 4, 2024, Las Vegas, NV – Today, Activo Broadcasting LLC, operator of two prominent FM stations in Las Vegas, announced a strategic partnership with GeoBroadcast Solutions to significantly enhance their broadcast coverage and signal quality. With the deployment of the innovative MaxxCasting™ system, listeners across the Las Vegas area will experience a significant enhancement in their radio listening experience as KADD and KXLI undergo a transformative upgrade. 

KXLI (94.5 MHz, Exa FM) and KADD (93.5 FM), have been at the forefront of delivering Spanish language content to the dynamic and diverse audience of the greater Las Vegas area. Despite challenges posed by a competitive market landscape, KADD and KXLI have consistently sought innovative solutions to better serve their community and expand their reach. 

Utilizing MaxxCasting™ technology, Activo Broadcasting LLC has experienced a remarkable increase in mobile coverage, reaching an additional 362,881 listeners. With the enhanced signal coverage from the main antenna and three additional strategically placed nodes, the stations have successfully tapped into the St. George, Utah area, further expanding their reach and impact. 

"Today marks the beginning of a new era for radio broadcasting in Las Vegas," said Eric Palacios, owner of Activo Broadcasting LLC. "Our partnership with GeoBroadcast Solutions allows us to leapfrog traditional limitations, bringing unmatched signal clarity and reach. This is not just an upgrade; it's a revolution in how we connect with our listeners.” 

This meaningful improvement is a testament to GeoBroadcast Solutions' commitment to enhancing radio's impact in smaller markets, allowing them to compete more effectively with larger stations. The results speak for themselves, with noticeable reductions in areas with weaker signals and expanded coverage areas, especially towards the southeast and northeast regions of Las Vegas. 

"Our vision has always been to ensure that our listeners, regardless of their location, can enjoy the rich cultural and musical heritage that our stations offer," Palacios added. "We're especially excited about the potential to enhance coverage over high-density minority population areas, ensuring our community's voice is heard loud and clear.” 

The partnership between Activo Broadcasting LLC and GeoBroadcast Solutions signifies a transformative moment for radio broadcasting in Las Vegas. Through innovation and collaboration, KADD and KXLI are poised to become the premier beacon of Spanish-language radio in the region. 

For more information about GeoBroadcast Solutions and its groundbreaking technologies, visit https://www.geobroadcastsolutions.com.  

About GeoBroadcast Solutions LLC  

GeoBroadcast Solutions is the developer of MaxxCasting,™ a patented technology that enables FM broadcasters to enhance their signals with the deployment of a strategically located cluster of low to the ground, highly directionalized synchronized booster sites. MaxxCasting allows broadcasters to reach a broader portion of their service area, and it supports the accurate decoding of audience measurement. GBS was originally formed in 2011 to develop the ZoneCasting™ Geo-Targeting, a successfully tested – under special FCC authorization – platform allowing radio stations to split an FM signal into local “zones.” Additional information is available at geobroadcastsolutions.com.  

###