Several Broadcasters File Applications for Geo-Targeting Technology
Applications from Minority-Owned and Spanish-Language Stations for Geo-Targeting Technology Highlight ZoneCasting's Broad Appeal and Community Impact
CHICAGO (May 31, 2024) – GeoBroadcast Solutions (GBS) announced today the first wave of broadcasters filing applications to implement its pioneering geo-targeting technology, following the FCC’s recent approval of program origination via FM and low power transmitters. This technology promises to revolutionize the broadcasting landscape, offering hyper-local content delivery that benefits diverse communities across the United States.
The initial group of launch stations showcases the broad appeal and versatility of ZoneCasting, illustrating its potential to serve varied markets, including Spanish-language stations, African American-owned stations, and stations in diverse geographical locations. Each broadcaster is eager to leverage this technology to better serve their unique audiences with localized news, emergency alerts, public service announcements, and advertisements.
Among the first applicants is WRBJ-FM 97.7 in Jackson, MS, an Urban format station owned by Roberts Broadcasting. The station will utilize ZoneCasting to offer affordable advertising rates to smaller, minority-owned businesses and provide targeted content for Jackson State University.
“ZoneCasting has already proven successful for WRBJ-FM during our testing phase, significantly enhancing our ability to serve the Jackson community with localized content," said Steve Roberts, Founder of Roberts Broadcasting. "With full FCC approval now in place, we are eager to roll out this innovative technology on a larger scale. It will allow us to provide more targeted and relevant programming, while also creating new advertising opportunities for local businesses. This is a pivotal moment for our station and for the future of broadcasting."
KLCY-FM 105.5 in Vernal, UT, a country station owned by Ashley Communications, serving Northeastern Utah, including a large Ute Reservation, plans to use ZoneCasting to deliver content specific to the reservation, supported by strong community interest and funding from Ute leadership.
Additionally, KADD-FM 93.5 in Las Vegas, NV, operated by Radio Activo, will target high-density Hispanic areas in both Las Vegas and Washington County, UT, addressing the unique needs of Spanish-speaking audiences across state lines and time zones.
Finally, Evans Broadcast’s KKFT-FM 99.1 and KRFN-FM 100.9 in Reno, NV, will create targeted content zones for Carson City and Lake Tahoe, focusing on the distinct needs of Nevada’s capital and the vacation destination community.
"The technology allows broadcasters to deliver more relevant and localized content, providing better service to their communities and opening up new advertising opportunities,” said a GBS spokesperson. “We are eager to witness the positive impact ZoneCasting will have as it rolls out across these varied markets."
GeoBroadcast Solutions looks forward to supporting the first wave of applicants as they lead the way in implementing this innovative technology, paving the path for a more connected and localized broadcasting future.
For more information, please visit https://www.geobroadcastsolutions.com/.
About GeoBroadcast Solutions LLC
GeoBroadcast Solutions is the developer of MaxxCasting,™ a patented technology that enables FM broadcasters to enhance their signals with the deployment of a strategically located cluster of low to the ground, highly directionalized synchronized booster sites. MaxxCasting allows broadcasters to reach a broader portion of their service area, and it supports the accurate decoding of audience measurement. GBS was originally formed in 2011 to develop the ZoneCasting™ Geo-Targeting, a successfully tested – under special FCC authorization – platform allowing radio stations to split an FM signal into local “zones.” Additional information is available at geobroadcastsolutions.com.
###