Bustos Media Files Applications for Geo-Targeting Technology in Seattle

CHICAGO, June 21, 2024 – GeoBroadcast Solutions (GBS) announced today that Bustos Media Holdings, LLC has filed applications to deploy ZoneCasting™ technology for their stations KTZM and KDDS in the greater Seattle metro. This marks a significant milestone as Seattle, the 12th largest market in the country, becomes the largest market to deploy geo-targeting technology.

The technology will enable KTZM and KDDS to deliver more relevant local content and advertisements to two high-growth underserved Hispanic areas in Aberdeen and Centralia. “We fully support the option for stations to voluntarily adopt geo-targeting technology. This will allow us to better serve our diverse Hispanic communities in distant embedded markets within the greater Seattle metro,” said Amador Bustos, President and CEO.

Bustos Media Holdings has been a consistent advocate of being allowed to leverage cutting-edge technology to better serve diverse segments within the station’s coverage.

“With the implementation of ZoneCasting, the Bustos Media stations will achieve a similar level of geo-targeting that has long been available with digital and streaming services, enhancing their competitiveness in the advertising landscape," said a GBS spokesperson.

For more information, please visit www.geobroadcastsolutions.com.

About GeoBroadcast Solutions LLC  

GeoBroadcast Solutions is the developer of MaxxCasting,™ a patented technology that enables FM broadcasters to enhance their signals with the deployment of a strategically located cluster of low to the ground, highly directionalized synchronized booster sites. MaxxCasting allows broadcasters to reach a broader portion of their service area, and it supports the accurate decoding of audience measurement. GBS was originally formed in 2011 to develop the ZoneCasting™ Geo-Targeting, a successfully tested – under special FCC authorization – platform allowing radio stations to split an FM signal into local “zones.” Additional information is available at geobroadcastsolutions.com.

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