ZoneCasting™
New FCC Rules Let FM Stations
Offer Geotargeted Political Ads
As seen in RadioInk & RBR:
As of January 2025, FCC rules now allow FM radio stations to create geotargeted zones for political advertising through booster networks. This enables stations to broadcast content simultaneously in different geographic areas within their coverage zone, particularly benefiting political advertising.
Candidates can now target specific voting districts rather than paying for broader coverage, while stations can offer zone-specific Lowest Unit Rates. The system works with existing FM receivers. GeoBroadcast Solutions is currently rolling out this technology across multiple markets, marking a significant advancement in radio broadcasting's targeting capabilities.
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This paper is essential reading for political campaign managers, media buyers, and radio station operators who want to understand and capitalize on the new FCC rules for geotargeted FM radio advertising.
It explains how campaigns can reduce costs while targeting voters more precisely, and how stations can implement this technology to increase revenue.
Using real-world examples and clear technical explanations, it provides timely guidance on capabilities that just became available in January 2025.
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